According to Sawyer Merritt, GM is raising the price of its Super Cruise hands-free driving technology after subscriptions more than doubled in 2025, reaching over 625,000 active users and generating more than $200 million in annual revenue. Super Cruise, which leverages advanced AI-powered driver assistance, is currently available on 750,000 miles of North American highways. While GM has not disclosed the new subscription price, current plans range from $25 to $40 per month. This surge in adoption highlights a growing market for AI-driven autonomous vehicle technologies and subscription-based mobility services, presenting significant business opportunities for automakers and AI developers seeking to capitalize on the demand for advanced driver assistance systems (ADAS) and enhanced in-car experiences (source: Sawyer Merritt on Twitter).